BOSS IN ACTION! Rolansini's s All Out Attack in June:Elevate Customer Experience in Depth

BOSS is in action, with user experience at the core. Rolansini is on the move in June. This trip focuses on brand development strategies and solving terminal operation difficulties, practicing the firm commitment of "BOSS is in action, Rolansini is always in action" with practical actions.

At the beginning of the meeting, Chalong Xiong, assistant to the chairman of Rolansini doors and windows system, shared a comprehensive review of the brand's development history and elaborated on the brand's future strategic planning. He pointed out that in the face of an increasingly fierce market competition environment, Rolansini will continue to center on user experience, make better aluminum doors and windows, and comprehensively enhance brand competitiveness through digital transformation, supply chain upgrading, product matrix iteration and update, and the construction of a full-media communication system.

Zhibin Xiong, Chairman of Rolansini

Chalong Xiong, Assistant to the chairman of Rolansini

At the same time, Chairman Zhibin Xiong emphasized that the headquarters will continue to enhance its support for the terminal market, promote the update and iteration of the product matrix, and build a more efficient and collaborative empowerment system to provide strong brand endorsement and growth engines for dealers, helping terminals achieve sustainable growth.

In the subsequent session, the heads of various centers at Rolansini doors and windows system headquarters engaged in exchanges and sharing centered around the concerns of the terminals.

Nan Jiang, the director of the R&D center, analyzed the competitive advantages of Rolansini's product matrix and communicated and shared with the dealers about the products.

Huan Huang, the manager of the customer service department, focused on the upgrade of service experience and shared with the dealers the optimization of the standard order process, the commitment to the response time of after-sales service, and the plan to enhance customer satisfaction. Through synchronized communication processes, the communication efficiency was further improved.

Nan Jiang, the director of the R&D center

Huan Huang, the manager of the customer service department

Brand consultant Yufeng Tan shared insights on brand promotion and strategic planning. By dissecting the underlying logic of consumer behavior, he demonstrated how to employ marketing strategies that align with local markets to enhance brand influence.

Longlong Chen, the head of the brand marketing department, presented specific measures taken by the headquarters in the areas of new media communication and empowerment. Through the use of the Guardian Lion service mini-program marketing toolkit and online platform traffic diversion for offline conversion, they assist dealers in precisely reaching their target customer groups.

Yufeng Tan, Brand consultant

Longlong Chen, the senior manager of the brand marketing department

The shared content was detailed and the measures were specific. The headquarters of Rolansini doors and windows system provided strong support to the terminals in aspects such as product training, rapid introduction of new products, media communication, online traffic diversion and offline conversion, optimization of the standard order process, and after-sales response. With practical actions, it ensured that the product power was efficiently transformed into terminal sales power, which won a warm response from the attending distributors.

To promote the sharing of excellent experiences and regional coordinated development, several outstanding dealer representatives took to the stage and shared their successful practical experiences in market expansion, team management, customer service, and event promotion. These experiences and solutions from the front lines of the market provide highly valuable reference models for other dealers.

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The leaders of Rolansini doors and windows system headquarters and the heads of various centers listened attentively and expressed that they would systematically sort out and distill excellent experiences to achieve replicable excellent solutions. The meeting was not limited to strategic alignment and experience sharing, but also focused on in-depth integration with practice. Before the meeting, the headquarters team and the representatives of dealers jointly conducted in-depth market research in the local core stores.

Before the meeting, Xiong Chairman, along with the senior management team, visited several benchmark Rolansini installation sites and conducted research and visits to customers' homes. At the project site, the headquarters and the dealers had in-depth communication and interactive Q&A sessions on topics such as installation process standards and solutions to difficult problems.

This kind of "visible and tangible" on-site visits make the empowerment measures more concrete and effectively promote the precise implementation of the headquarters' standards at the terminal.

Brand strategy guidance, key measures empowerment and on-site research at the front line are closely linked. "BOSS in Action" is a crucial step for Rolansini to deepen the integration of manufacturers and distributors and implement the terminal empowerment strategy. It is also a snapshot of the Rolansini headquarters and national distributors working together and moving forward pragmatically.

In the future, Rolansini will continue to innovate and develop, unite with all the dealers on the front line with one heart and one mind, and take more determined steps and more efficient collaboration to jointly face market challenges, seize development opportunities, and steadily move forward towards the goal of "making better doors and windows to protect more homes and families".

Hubei and Henan Regional Exchange Meeting

Fujian Regional Exchange Meeting