Views: 0 Author: Site Editor Publish Time: 2026-03-10 Origin: Site
With online customer acquisition costs continuing to rise and traditional store foot traffic declining, where will the next growth point for the door and window industry be?
On March 10th, Rolansini Windows and Doors held its 2026 National Marketing Summit and New Product Launch with the theme "LIU·Towards the Future," providing a direction of considerable reference value.
This annual event brought together dealers, partners, and industry observers from all over the country. During the event, Rolansini released our strategic plan for the new year, showcasing our deep thinking on the theme of "LIU·Towards the Future" through a series of initiatives.
At the beginning of the meeting, Chairman Xiong Zhibin delivered Rolansini's 2026 annual keynote speech.
He analyzed Rolansini's strategic triangle model from the perspectives of product, traffic, and brand, pointing out that the home furnishing industry is currently facing a critical juncture in traffic restructuring.
He explained "LIU Towards the Future," which is not only about connecting you and me (Link i&u), but also about brand flow, product trends, and top-tier traffic.
Rolansini will embrace the changing times with an open attitude, using "LIU Towards the Future" to jointly embark on the next 18 years with its dealers.
Chairman Mr Xiong's speech was both strategically insightful and filled with sincere gratitude to partners, eliciting continuous applause from the audience.
The clarity of the brand strategy allowed the focus to shift to how the brand can be implemented. Following this, Chairman's Assistant Xiong Chalong released Rolansini's 2026 marketing strategy.
He emphasized the "Big Brand Affordable Product Strategy" and "Omnichannel Traffic Pool Operation."
In 2026, Rolansini will launch a digital growth empowerment plan, integrating online and offline resources. Through projects such as the Ant Broadcasting Accompaniment Program, 3D Home AI Drawing, AI Search Engine Optimization, and RedNote word-of-mouth marketing + public opinion monitoring, it will help dealers build a complete capability loop from public domain traffic acquisition and private domain operation to improving the efficiency of closing deals.
"Go fast alone, go far together." Another highlight of the summit was the grand strategic cooperation signing ceremony. Rolansini reached cooperation agreements with five authoritative media and service companies: Pan-Home Furnishings Circle, 3D Home, Dingcheng Media, Ant Broadcast, and Anxin Doors & Windows.
The signed cooperation agreements cover multiple areas including content marketing, digital design, self-media omni-channel customer acquisition, and insurance service empowerment, marking Rolansini's accelerated construction of a diversified traffic ecosystem. Representatives of the signing parties appeared together, and the sound of camera shutters filled the air.
Signing a contract is the starting point of cooperation; the key is how to effectively utilize these tools. As a representative of the strategic partner, Lu Jintian, CEO of Dingcheng Media and a RedNote marketing expert, shared his insights on "Leveraging RedNote to Win the Next Wave of Customer Traffic for Your Stores."
He used case studies from the home furnishing industry to deeply analyze the algorithmic logic and content creation methodology of the RedNote platform, providing dealers with actionable operational guidelines.
Traffic is just the entry point; the real test lies in its ability to retain users.
During the product strategy launch, R&D Director Jiang Nan showcased Rolansini's new products for 2026. In 2026, we will fully integrate our blockbuster product line and high-end customization line to provide users with narrower, larger, more aesthetically pleasing, and more comprehensive door and window products.
The iteration of Rolansini's product matrix and the fulfillment of functional needs reflect a response to the consumption upgrades of our target demographic.
In the intelligent manufacturing and quality improvement demonstration, Vice Chairman Xiong Linyong shared solutions for intelligent production line configurations.
Rolansini will shorten delivery cycles and provide stronger guarantees for end users through intelligent upgrades to its production lines and process optimization.
The strategy outlines the blueprint, while the distributors' sharing provides a concrete and warm interpretation of it.
Lin Beijing, a distributor from Taizhou, Zhejiang, spoke on the theme of "Moving with the Times and Dancing with Change," sharing his experience of adjusting his mindset and transforming his team in the face of market changes over the past 18 years with Rolansini.
Lin Yijun, a distributor at Shantou Jianhua, proposed the concept of "tradition as the root and traffic as the wings," and shared her experience of using new media to achieve a dual-driven development of reputation and traffic for a 30-year-old store.
Wang Ling, a distributor in Xishui, Guizhou, shared her true story of how she broke through in the county using new media, persisted in outputting content, and went from having zero followers to becoming a regional benchmark, thus forming a personal brand.
The three speakers delivered their presentations with sincerity and power, drawing repeated applause from the audience. This applause was both a celebration of their achievements and a resonance with the perseverance of every striver.
Under the spotlight of the awards ceremony, the winning dealers took to the stage one by one to receive trophies from company executives, including Chairman Xiong, Vice Chairman Xiong, and General Manager Xiong. Each trophy represented a story of relentless effort and breakthrough.
Some became regional leaders through deep market cultivation, some achieved counter-trend growth by leveraging new media, and others carved out a niche in a saturated market through excellent service. The award winners were visibly excited, and the audience erupted in applause, bringing the ceremony to a climax.
The channel transformation in the door and window industry continues. Judging from the ceremony and atmosphere, Rolansini dealers, in the reshaping of traffic logic, have further solidified their value proposition—they are both the "last mile" of brand implementation and the most direct, warm touchpoint connecting with users.
As the dinner progressed, the atmosphere warmed up.
Chairman Xiong shared that every aspect of the summit, from preparation to execution, was meticulously refined to ensure that the attending dealers felt at home.
The company's management team collectively took to the stage to offer a toast and captured the unforgettable moment with selfies. They then went to each table to clink glasses with individual dealers.
This further solidified everyone's belief that as traffic becomes an increasingly technology-driven business, the emotional warmth that cannot be quantified by algorithms is Rolansini's deepest connection.
In 2026, the intense competition within the door and window industry continues. Only time will tell who can truly "LIU Towards the Future" and retain users.
